How do academic institutions define (and refine) their models of engagement—and what challenges and successes emerge from different approaches? In spring 2013 the University of Iowa Office of the Provost announced the establishment of an Office of Outreach and Engagement to promote collaboration between UI faculty, staff, and students and community partners across the state. This session will explore the benefits we have seen of unifying engagement efforts at the University of Iowa, focusing on developing networks that respond to the needs of Iowans while purposefully building the capacity of the university to be an impactful partner in all engagement activity. Participants will also be invited to share how their institutions frame engagement in our changing environment and to discuss common factors and strategies pertinent to both developing and existing offices.